The unintentional omission of material facts in your presentations can be as dangerous as fraud. I’ve been in this business almost forty years. On one hand it’s that experience I promote like a badge of honor, a tribute to my staying power. And why do most seasoned veterans advertise that fact? Because the public loves longevity. On the other hand, it could be a noose around my neck if
things go badly with a client because of an omission.
After all, you’ve been around forever, and you should have known better. So, there may very well be some value of humility to be had here and may actually insulate you from prosecutors who troll your online profile to gather intel against you.
I’m not saying you can’t trumpet the fact of your seniority. But I am suggesting that in conveying it use a bit of humility. Forty years in the business is an impressive number, but perhaps saying I’ve been in business since 1980 makes the viewer do the math. The legal team stalking your web site or social media accounts may interpret your 40 years in the business as a boast and begin their assault on your character from that simple fact.
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