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Home » Second Opinion Marketing to Gain Prospects while Clients Lose

Second Opinion Marketing to Gain Prospects while Clients Lose

Posted July 13, 2020 by Steve Savant Leave a Comment

The online claims of advisers who said they had exit strategies ready to offramp from the broad road of the market destruction are way overblown. Marketing to new clientele by promoting exit strategies that your existing clients were “timed” out of the market, when in fact they lost like everyone else is fiction, fraud and prosecutable.

By the time, the public observed the market’s accelerated decent, the institutional money managers had exited the building. Few if any small firms or individual advisers have any stop loss positions or exit procedures out of the market.  Maybe they should have. This could create a landslide of litigation on the basis that you held yourself out as a money manager, which in the public’s eye is all aspects of money management including exit strategies to minimize losses.

Be advised that elder attorneys are trolling the Internet looking for bravado like this. If you don’t have the history of preventive money management then you can’t use it as a promotional campaign.

Filed Under: E & O Insurance, Insurance Agent Ethics

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