Although I drifted from many of those principles of my youth during the late 60s and early 70s, I returned to them like the prodigal son limping home from the experiences and experiments of those days. I returned to the straight and narrow, back to my respect for authority and obedience to the rule of law. I’ve carried those characteristics into my career.
When I entered financial market through a career life insurance agency, the focus was the sale of life insurance. Back in the day, there was an insurance regulatory body to be sure, but it was more of a backdrop in the theater of life insurance marketing. Early in my career, three major changes occurred that were driven by tax overhauls: TEFRA, DEFRA and TAMRA. But again, sales and marketing weren’t impacted in the life insurance advertising and client engagement of the sale of life insurance.
Back in that day compliance for non-regulatory products was reliant on the carrier’s brochures and advertisement. The information was client centric. So utilizing the marketing material was the approach in the public domain. Today, this approach is still a valid one for social media and website posting. You still need to submit it but the odds are extremely high that it will pass the sniff test of the carrier or broker /dealer compliance officer. The only exception is material designated as internal use only or not for public consumption.